Personal, practical coaching built around your goals, experience and real life.
Three clear ways to work with Sam. Each starts with your goal, your experience and the time and equipment you actually have.
Tailored sessions that make training clear, varied and enjoyable — whether it is your first time in a gym or you are chasing a serious performance goal.
A personal training plan delivered through Fitr, built around your goals, schedule, ability and the equipment you actually have.
Straightforward nutrition guidance designed around real life — without rigid meal plans, banned foods or confusing rules.
No confusing sign-up process.
Start with a conversation, get a plan that fits and keep moving forward with clear support.
Book a call, send an email or start an enquiry so Sam can understand what you want to achieve.
Your coaching is tailored to your goals, ability and equipment — in person, online or through nutrition support.
Train with structure and get check-ins, adjustments, technique feedback and ongoing support.
Every result looks different because every client starts somewhere different. The common thread is a clear plan they can actually follow.
Amy trains hard and at high volume, but she was not eating enough for her body to respond. Increasing her food and protein intake changed her body composition with almost no difference on the scales.
Juan struggled with knowing what to eat to best support the training adaptations he wanted. Building strength and getting better at CrossFit were amongst his goals, so we needed to eat right to elicit those goals! We started fuelling his session correctly and not only did he get stronger/fitter – his aesthetics totally changed!
Hannah spent years believing she needed to “earn” her food — that eating more would slow her down or move her further from the physique she wanted. But everything changed when she finally embraced the truth: food is fuel.
Once she stopped feeling guilty for eating and started fuelling like an athlete, her performance skyrocketed and her physique transformed. Ten years of hard work finally came together the moment she allowed her body to be nourished.
Simon is a paramedic who struggled with eating the right things with sporadic shift patterns and working nights. I helped Simon understand how we can manipulate his macros & prepare meals in advance to help him lose a total of 9.2kg!
Over the last 10 years I have helped complete beginners, experienced athletes and everyone in between. Training does not need to be punishment or the same session repeated forever. It can be varied, creative and built around what you enjoy — while still being grounded in smart programming.
My job is to combine structure with enjoyment, challenge with support and science with real-world practicality.
Twenty gym-based EMOM workouts with varied durations, movements and difficulty levels.
Choose one, scale it to your ability and start training.
Click below to get your completely free and scalable sessions.
Still unsure which option is right? Send Sam a message and ask.
Not at all. Coaching is tailored to your current ability, confidence and goals. You do not need to reach a certain fitness level before getting started.
A CrossFit Witham membership is not required for online programming or nutrition coaching. For one-to-one sessions, Sam can confirm the location and access arrangements when you enquire.
Yes. One-to-one coaching is suitable for complete beginners as well as experienced athletes. Sessions are adapted to your starting point, ability and goals.
Your programme is built around the equipment you have available. Sam will take your training environment into account before creating your plan.
No. Nutrition coaching focuses on sustainable habits rather than strict meal plans, cutting out foods or following confusing rules.